Ellier aims to change the trend of “sustainability” being utilized as a marketing concept for a business rather than its core practice. We’re as much about making the environment look beautiful as we are for our customers. As a small company, we are limited to the extent of impact that we can have - however as we grow our aim is to implement the practices that are least detrimental to the business. What are we doing currently?
- All our bottles are sourced from an Australian company that produces the plastics 100% carbon neutral.
- The moisturiser itself is made in Australia, reducing the impact of travel emissions
- Boxes sourced are made from 100% recycled material
We can look further into how Carbon Offsets are utilised by businesses as a means to reduce environmental impacts. Organisations may be interested in investing in carbon offset projects for a number of reasons, from meeting business goals, enhancing the brand in the market to engaging employees on environmental issues (Carbon Offset Guide, 2012). Carbon offsets provide a viable source for organisations to make their own contribution to meeting greenhouse gas emission reductions to mitigate climate change in the future and promote sustainable development.
From a large business perspective, carbon offsets allow for a cheaper and more viable way to reduce greenhouse gas emissions and promote sustainable business practices to consumers.
Notably, the major reason that organisations may be interested in investing in a carbon-offset project is that offsets provide a way for compensating for emissions that the business cannot avoid. As most organisations have fundamental operations that undeniably produce greenhouse gas emissions, the investment in offset projects provides an efficient way of balancing the impacts of these emissions (Greenstone Carbon Management, 2009).
Offsets allow for immediate climate action when investment into renewable energy is too expensive to implement on a large scale. Organisations can continue to develop sustainable business practices and improve energy efficiency strategies for the future whilst immediately enhancing their environmental contributions through carbon offset projects.
Organisations can benefit publicly through investment in carbon-offset projects through improved reputation and environmental integrity and in turn promote the business as environmentally friendly to increase customer satisfaction. As public awareness increases regarding the damaging effects of climate change through increased drought, extreme weather events and health implications, consumers are expecting that organisations to play a role in climate change mitigation.
Although Ellier may be small - we're very conscious as to how our business behaviour can make an impact on the environment moving forward!
100% Australian Owned & Operated.